One year. 400 SKUs. 10,000 assets produced. Every single one built for a girl who decides with her eyes before she reads a single word.
One year. 400 SKUs. 10,000 assets produced. Every single one built for a girl who decides with her eyes before she reads a single word.
01 LISTINGS
Lip gloss in 15 flavors. Nail care. Fragrance. Bath and body. Every SKU got its own listing images, premium A+, brand story, and store pages. A design system built so the brand felt the same whether you landed on Cherry Lip Gloss or Coconut Body Oil. Blossom is the kind of brand a girl discovers at 14 and still buys at 34. The creative had to feel like that. Fun, tactile, a little indulgent. Every image built around the moment she picks it up and thinks yes, this one.
02 BEAUTY Lip gloss, lip balm, lip oil, nail care, fragrance, bath and body, sets and gifts. Every category has its own buyer, its own color story, and its own standard for what makes a girl stop scrolling.
02 BEAUTY Lip gloss, lip balm, lip oil, nail care, fragrance, bath and body, sets and gifts. Every category has its own buyer, its own color story, and its own standard for what makes a girl stop scrolling.
SUMMARIZE 400 SKUs, one year, 10,000 assets. Every flavor, every variant, every category — built for a buyer who decides with her eyes.
02 BEAUTY Lip gloss, lip balm, lip oil, nail care, fragrance, bath and body, sets and gifts. Every category has its own buyer, its own color story, and its own standard for what makes a girl stop scrolling.
SUMMARIZE 400 SKUs, one year, 10,000 assets. Every flavor, every variant, every category — built for a buyer who decides with her eyes.
