Chap Lip

One product. Margins at zero. Sales dropping every month.

Back

Chap Lip

One product. Margins at zero. Sales dropping every month.

Back

The Results

$30K

Additional monthly revenue Q4 2023

$10k

Ad spend unchanged not a dollar more spent

+15%

Profit margins up from zero in one quarter

The Challenge

The Challenge in 2023

Chaplip came in with one product and a problem most brands do not catch until it is too late.

Chaplip came in with one product and a problem most brands do not catch until it is too late.

Sales had been declining month over month, profit margins had reached zero, and the ads were spending money the brand could not afford to lose. The listings were not converting. The creative was not doing its job. And Q4 was coming.

Our Strategy

Our Strategy

We had one quarter to turn it around. No time to rebuild the whole operation. We went straight to the conversion problem.

We had one quarter to turn it around. No time to rebuild the whole operation. We went straight to the conversion problem.

01 LISTINGS Low conversions on a single product mean one thing. Something on the page is killing the sale. We rebuilt the listing images, A+ content, brand story, and store from scratch. Every visual asset redesigned to match what a buyer in this category expects to see before they trust a product enough to buy it.

02 ADVERTISING We did not take over the ads. We coached the in-house team. Campaign restructuring, bid optimisation, targeting. Hands-on calls until the team understood exactly what needed to change and why. The same ad spend, working harder.

02 ADVERTISING We did not take over the ads. We coached the in-house team. Campaign restructuring, bid optimisation, targeting. Hands-on calls until the team understood exactly what needed to change and why. The same ad spend, working harder.

02 ADVERTISING We did not take over the ads. We coached the in-house team. Campaign restructuring, bid optimisation, targeting. Hands-on calls until the team understood exactly what needed to change and why. The same ad spend, working harder.

SUMMARIZE One product, margins at zero, sales falling. We fixed the conversion problem in time for Q4. Same ad spend, $30K more in monthly revenue.

SUMMARIZE One product, margins at zero, sales falling. We fixed the conversion problem in time for Q4. Same ad spend, $30K more in monthly revenue.

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

One spot left in 2026.
Yours if you want it.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

One spot left in 2026.
Yours if you want it.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call

Model applying face cleanser scrub during skincare routine

Partners since 2019. Still here.

One spot left in 2026.
Yours if you want it.

Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.

Book a call