Glasshop24
3,000 SKUs. One warehouse. Stuck at €30K a month. Six years later they bought a second warehouse.
Glasshop24
3,000 SKUs. One warehouse. Stuck at €30K a month. Six years later they bought a second warehouse.
The Results
€1.5M
Peak monthly revenue. Built from €30K.
100x
Creative output. Same budget. AI implementation.
€400K/yr
Profit added across Amazon and Shopify.
The Challenge
The Challenge in 2023
When we first came in Glasshop24 had 3,000 SKUs on Amazon with no SEO, no optimized copy, no brand story, no clean storefront and only auto campaigns running on ads. They were stuck at €30K a month with prices not synchronized to their ERP system, which meant pricing errors running silently across thousands of products at the same time.
When we first came in Glasshop24 had 3,000 SKUs on Amazon with no SEO, no optimized copy, no brand story, no clean storefront and only auto campaigns running on ads. They were stuck at €30K a month with prices not synchronized to their ERP system, which meant pricing errors running silently across thousands of products at the same time.
Three years in they were flat on an old shop software doing €10K a month. The Shopify opportunity had never been touched. The Google opportunity had never been touched. The business was entirely dependent on one channel and had no system capable of growing beyond it.
Our Strategy
Our Strategy
Most agencies pick one thing and call it a strategy. We ran four at the same time. Six years. Across every channel they operate on.
Most agencies pick one thing and call it a strategy. We ran four at the same time. Six years. Across every channel they operate on.
01 Listings: We rebuilt 3,000 SKUs from the ground up. SEO, copy, images, A+ content, brand story, a clean storefront and a catalog system built to scale. We synchronized pricing with the ERP system so every product was accurate across every channel at all times.
02 Advertising We replaced auto campaigns with a full retail media strategy across Amazon, Google Shopping and Google Ads. Scaled Google Ads on a POAS model — profit on advertising spend — because at this catalog size margin matters more than revenue. Built a seasonal merchandise engine for a catalog spanning shower glass, mirrors, tables and wellness furniture across Germany and Austria.
03 Operations We led the full ecommerce transition from their old shop software to Shopify and later Shopify Plus. Built the entire store from zero to €150K a month with a ROAS of 6. Synchronized the full flywheel across both warehouses, Amazon, Shopify and TikTok Shop. Built 3,000 plus SEO pages for Google organic, which now generates €50K a month in organic revenue. Implemented AI support automation that removed 90% of support tickets and freed the team entirely.
04 AI Implementation Before we started, producing creative assets cost Glasshop24 over €100K a year. One image took one day and cost €100. We built AI workflows for creative video and image production that deliver 100 images a day at the same daily cost. Same budget. One hundred times the output. It changed the economics of the entire marketing operation permanently.
02 Advertising We replaced auto campaigns with a full retail media strategy across Amazon, Google Shopping and Google Ads. Scaled Google Ads on a POAS model — profit on advertising spend — because at this catalog size margin matters more than revenue. Built a seasonal merchandise engine for a catalog spanning shower glass, mirrors, tables and wellness furniture across Germany and Austria.
02 Advertising We replaced auto campaigns with a full retail media strategy across Amazon, Google Shopping and Google Ads. Scaled Google Ads on a POAS model — profit on advertising spend — because at this catalog size margin matters more than revenue. Built a seasonal merchandise engine for a catalog spanning shower glass, mirrors, tables and wellness furniture across Germany and Austria.
03 Operations We led the full ecommerce transition from their old shop software to Shopify and later Shopify Plus. Built the entire store from zero to €150K a month with a ROAS of 6. Synchronized the full flywheel across both warehouses, Amazon, Shopify and TikTok Shop. Built 3,000 plus SEO pages for Google organic, which now generates €50K a month in organic revenue. Implemented AI support automation that removed 90% of support tickets and freed the team entirely.
04 AI Implementation Before we started, producing creative assets cost Glasshop24 over €100K a year. One image took one day and cost €100. We built AI workflows for creative video and image production that deliver 100 images a day at the same daily cost. Same budget. One hundred times the output. It changed the economics of the entire marketing operation permanently.
The Moments That Changed Everything: Year 1 — The Covid Move The world stopped. We scaled Glasshop24 from €30K to €1.5M a month with 70% margins. The founder bought a second warehouse with the profit. Year 3 — Protecting the Profit Growth was there but margin was bleeding. We rebuilt the CRO design system across 1,000 plus SKUs and made Amazon sustainable and profitable again. Year 5 — The Second Engine We transitioned the business to Shopify, scaled it from €10K to €150K a month, implemented AI creative workflows and turned a dormant store into a €150K a month revenue engine.
04 AI Implementation Before we started, producing creative assets cost Glasshop24 over €100K a year. One image took one day and cost €100. We built AI workflows for creative video and image production that deliver 100 images a day at the same daily cost. Same budget. One hundred times the output. It changed the economics of the entire marketing operation permanently.
The Moments That Changed Everything: Year 1 — The Covid Move The world stopped. We scaled Glasshop24 from €30K to €1.5M a month with 70% margins. The founder bought a second warehouse with the profit. Year 3 — Protecting the Profit Growth was there but margin was bleeding. We rebuilt the CRO design system across 1,000 plus SKUs and made Amazon sustainable and profitable again. Year 5 — The Second Engine We transitioned the business to Shopify, scaled it from €10K to €150K a month, implemented AI creative workflows and turned a dormant store into a €150K a month revenue engine.
One brand per year. Every single one still with us.
One spot left in 2026.
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Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
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One brand per year. Every single one still with us.
One spot left in 2026.
Take it or don't.
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Book a call
One brand per year. Every single one still with us.
One spot left in 2026.
Take it or don't.
Book a 30-minute call. We'll tell you exactly what's costing you money and what we'd do about it.
Book a call