Gallery Leather did not need more people. They needed four things running at the same time, built on systems that got stronger every year.
Gallery Leather did not need more people. They needed four things running at the same time, built on systems that got stronger every year.
01 Listings: We built a listing architecture system that made 3,000 SKUs manageable by a lean team. One naming system for titles and parent-child structure, attribute and keyword rules for generic indexing at scale, a template library covering bullets, comparison blocks and FAQ blocks, and compliance rules covering claims and consistency across the entire catalog. Conversion rates increased by 105% because every listing was built around how the buyer actually makes a purchase decision, not around what the brand wanted to say.
02 Advertising: We rebuilt the entire PPC structure around buyer intent tiers and layered AMC audiences for retargeting across viewers, store visitors and cart intent. Budget rules tied to profit windows rather than spend targets. TACoS went from 22% to 11% while revenue grew from $1.6M to $1.7M annually because when your listings actually convert, every dollar of ad spend works twice as hard. $160K a year that was previously disappearing into an inefficient ad structure now stays in the business as profit.
03 Operations: We built a seasonal rollover system that turned the annual catalog switch from a chaotic team-wide effort into a repeatable process that runs on schedule. Preloaded templates for titles, images, A+ content and ads mean that more than 1,000 listings flip in weeks without disrupting the rest of the business. The team that used to spend months on the seasonal switch now runs it as a background operation while the rest of the business keeps moving forward.
04 AI Implementation: Gallery Leather came to us believing they needed 100 people to produce creative at the scale their catalog demanded. We built AI workflows that delivered the output of 100 people without adding a single hire. More than 50,000 creative assets across 3,000 SKUs — images, ad creatives and videos — all produced at catalog speed with senior design expertise built into every workflow. This is not AI replacing designers. It is 20 years of senior design experience encoded into systems that scale. The economics of running a 3,000 SKU catalog changed permanently because the system compounds every year it runs.
02 Advertising: We rebuilt the entire PPC structure around buyer intent tiers and layered AMC audiences for retargeting across viewers, store visitors and cart intent. Budget rules tied to profit windows rather than spend targets. TACoS went from 22% to 11% while revenue grew from $1.6M to $1.7M annually because when your listings actually convert, every dollar of ad spend works twice as hard. $160K a year that was previously disappearing into an inefficient ad structure now stays in the business as profit.
02 Advertising: We rebuilt the entire PPC structure around buyer intent tiers and layered AMC audiences for retargeting across viewers, store visitors and cart intent. Budget rules tied to profit windows rather than spend targets. TACoS went from 22% to 11% while revenue grew from $1.6M to $1.7M annually because when your listings actually convert, every dollar of ad spend works twice as hard. $160K a year that was previously disappearing into an inefficient ad structure now stays in the business as profit.
03 Operations: We built a seasonal rollover system that turned the annual catalog switch from a chaotic team-wide effort into a repeatable process that runs on schedule. Preloaded templates for titles, images, A+ content and ads mean that more than 1,000 listings flip in weeks without disrupting the rest of the business. The team that used to spend months on the seasonal switch now runs it as a background operation while the rest of the business keeps moving forward.
04 AI Implementation: Gallery Leather came to us believing they needed 100 people to produce creative at the scale their catalog demanded. We built AI workflows that delivered the output of 100 people without adding a single hire. More than 50,000 creative assets across 3,000 SKUs — images, ad creatives and videos — all produced at catalog speed with senior design expertise built into every workflow. This is not AI replacing designers. It is 20 years of senior design experience encoded into systems that scale. The economics of running a 3,000 SKU catalog changed permanently because the system compounds every year it runs.
The Outcome: Listings made the ads more efficient. Efficient ads freed budget for better creative. AI workflows scaled the creative without scaling the cost. Every system we built made the next one more effective. Three years of compounding work. That is the whole story.
04 AI Implementation: Gallery Leather came to us believing they needed 100 people to produce creative at the scale their catalog demanded. We built AI workflows that delivered the output of 100 people without adding a single hire. More than 50,000 creative assets across 3,000 SKUs — images, ad creatives and videos — all produced at catalog speed with senior design expertise built into every workflow. This is not AI replacing designers. It is 20 years of senior design experience encoded into systems that scale. The economics of running a 3,000 SKU catalog changed permanently because the system compounds every year it runs.
The Outcome: Listings made the ads more efficient. Efficient ads freed budget for better creative. AI workflows scaled the creative without scaling the cost. Every system we built made the next one more effective. Three years of compounding work. That is the whole story.