Eight steps. Twelve months. $660K to $1.2M.
Eight steps. Twelve months. $660K to $1.2M.
01 LISTINGS Started with a full account triage. Found what was actually driving revenue versus what was creating drag. Cut the SKUs that were bloating operations and killing focus. Rebuilt the remaining catalog into a tight product architecture, easy to shop, easy to manage, easy to expand. Then rebuilt every conversion layer from scratch. Titles, bullets, images, premium content. A repeatable system across the full catalog, not a one-off fix.
02 ADVERTISING Built the full ad structure across Amazon, Google Shopping, and Google SEO. Every channel given a clear job. AMC used to understand what was actually working across the funnel. Ad cost as a percentage of revenue went from 13.69% down to 8.52%. The same traffic, working harder.
03 OPERATIONS Fixed the economics first. Sourcing reviewed, COGS reduced, pricing and product mix aligned to profitability. Moved from FBM chaos to FBA and standardized inventory flow so growth would not break service or cash flow. Then built Shopify from zero and added Google Shopping as a second engine. $0 to $500K a year in twelve months. Revenue diversified without losing operational control.
04 INDUSTRY Custom printed labels is a category where margin lives in the product mix, not the ad spend. You will not fix a low-AOV, high-complexity catalog by running better ads. We launched higher-margin customized products designed for AOV and profitability and built the customization engine as a product system, not a one-off. That is what moved the numbers from $660K to $1.7M.
02 ADVERTISING Built the full ad structure across Amazon, Google Shopping, and Google SEO. Every channel given a clear job. AMC used to understand what was actually working across the funnel. Ad cost as a percentage of revenue went from 13.69% down to 8.52%. The same traffic, working harder.
02 ADVERTISING Built the full ad structure across Amazon, Google Shopping, and Google SEO. Every channel given a clear job. AMC used to understand what was actually working across the funnel. Ad cost as a percentage of revenue went from 13.69% down to 8.52%. The same traffic, working harder.
03 OPERATIONS Fixed the economics first. Sourcing reviewed, COGS reduced, pricing and product mix aligned to profitability. Moved from FBM chaos to FBA and standardized inventory flow so growth would not break service or cash flow. Then built Shopify from zero and added Google Shopping as a second engine. $0 to $500K a year in twelve months. Revenue diversified without losing operational control.
04 INDUSTRY Custom printed labels is a category where margin lives in the product mix, not the ad spend. You will not fix a low-AOV, high-complexity catalog by running better ads. We launched higher-margin customized products designed for AOV and profitability and built the customization engine as a product system, not a one-off. That is what moved the numbers from $660K to $1.7M.
SUMMARIZE Stuck at $660K with a catalog nobody had the courage to cut. We triaged the Amazon account, rebuilt the structure, fixed the economics, launched high-margin custom products, and added Shopify and Google as a second engine. $1.7M in twelve months.
04 INDUSTRY Custom printed labels is a category where margin lives in the product mix, not the ad spend. You will not fix a low-AOV, high-complexity catalog by running better ads. We launched higher-margin customized products designed for AOV and profitability and built the customization engine as a product system, not a one-off. That is what moved the numbers from $660K to $1.7M.
SUMMARIZE Stuck at $660K with a catalog nobody had the courage to cut. We triaged the Amazon account, rebuilt the structure, fixed the economics, launched high-margin custom products, and added Shopify and Google as a second engine. $1.7M in twelve months.